Bill Callahan

Evaluator
DISC Type : sdc

Vice President Sales and Marketing at Southern Glazer's Beverage Company

Norton, Massachusetts, United States

Overview

Bill has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Bill has no verified topics they care about

Media Appearances

Bill has no verified media appearances

Work History

4-2023
Vice President Sales and Marketing at Southern Glazer's Beverage Company
10-2014 - 4-2023
Assistant Vice President On-Premise at Southern Glazer's Beverage Company
10-2009 - 9-2014
Director of Wine and Craft Spirits at Southern Glazer's Beverage Company
7-2003 - 6-2004
Division Manager at Knightsbridge Fine Wine
8-2001 - 7-2003
District Manager - NY/NJ/CT at Treasury Wine Estates

Education

Bachelor's Degree from Cornell University
4-2023 - 5-2026
MBA Candidate from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 21 Location : Norton, Massachusetts, United States Job Level : Senior Designation : Vice President Sales and Marketing at Southern Glazer's Beverage Company
URL has been copied!

Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bill

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bill take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bill

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.