Bill Castleberry

Commander
DISC Type : D

Chief Executive Officer at Burco, Inc.

Grand Rapids, Michigan, United States

Overview

Bill has no verified overview

Personality Overview

Risk-Taker

Very Quick

Impact-Driven

They are very proud of what they do.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Bill has no verified topics they care about

Media Appearances

Bill has no verified media appearances

Work History

4-2023
Chief Executive Officer at Burco, Inc.
1-2021 - 1-2025
President at Burco, Inc.
1-2016 - 1-2021
Vice President Sales & Marketing at Burco, Inc.
1-2002 - 12-2015
Account Executive at Dow Chemical
1-1997 - 12-2001
Sales Manager at Burco, Inc.

Education

1985 - 1989
Bachelor of Business Administration (B.B.A.) from Western Michigan University - Haworth College of Business

More Information

Social Presence :

Prographics :

Exp : 35 Location : Grand Rapids, Michigan, United States Job Level : Leadership Designation : Chief Executive Officer at Burco, Inc.
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bill

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They can take decisions very fast if you manage to convince them.
  • Can Bill take some risk or not?

  • The risks don’t matter much to them.

You And Bill

Personality Compatibility


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