Bill Good

Observer
DISC Type : ci

Board Trustee at Memorial to the CLC

Birmingham, England, United Kingdom

Overview

Bill Good is the CEO of Diverco, specializing in corporate brokerage for manufacturing and service companies. With a background in mechanical engineering from the University of Birmingham and as a Chartered Accountant, he has extensive experience in company acquisitions and disposals, having held senior roles in major corporations like TI Group PLC and Sandvik Steel.

Bill is deeply involved in fostering UK-China relations and community support. He is a Board Trustee for the Memorial to the CLC, a charity honoring the Chinese Labour Corps of WWI, and is the past chairman of the Birmingham Business China Forum. He was also a director for the Chinese Community Centre in Birmingham.

He once developed a 100-page internal manual on company acquisitions while at Brooke Bond PLC.

Personality Overview

Value Driven

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Company Acquisitions
As CEO of a corporate brokerage firm, his primary focus is on managing the sale and acquisition of businesses across various sectors.
UK-China Relations
His past chairmanship of the Birmingham Business China Forum and directorship at the Chinese Community Centre highlight a passion for building cultural and commercial bridges.
Manufacturing Sector
He has a long history of senior leadership within manufacturing and service-related companies, including managing a large steel processing subsidiary.

Media Appearances

Bill has no verified media appearances

Work History

6-2025
Board Trustee at Memorial to the CLC
10-2011
Chief Executive Officer at Diverco
4-2015
Past Chairman at Birmingham Business China Forum
5-2009
CONSULTING PARTNER at The Good Associates
11-2014 - 6-2025
Director at Chinese Community Centre (Birmingham)

Education

1973 - 1978
BSc Hons from FCA Robson Rhodes (London)
1970 - 1973
BSc from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 16 Location : Birmingham, England, United Kingdom Job Level : Leadership Designation : Board Trustee at Memorial to the CLC
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bill

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Bill take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Bill

Personality Compatibility


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