Bill Lee

Go-getter
DISC Type : d

Vice President of Global Sales, Luxury Audio Business at Bose Corporation

Framingham, Massachusetts, United States

Overview

Bill Lee leads global sales for Boses luxury audio division, overseeing the renowned McIntosh and Sonus faber brands. His expertise is built on nearly a decade in various vice president roles at Samsung Electronics America. Bill holds an MBA from Cornells Johnson Graduate School of Management.

He is spearheading the global sales strategy for McIntosh and Sonus faber following their acquisition by Bose in late 2024.

Personality Overview

Challenger

Direct & Candid

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Luxury Audio
Heads global sales for high-performance audio brands McIntosh and Sonus faber, expressing pride in their product repertoire and heritage.
Global Sales Leadership
His title and recent hiring efforts for sales directors covering the Americas, Central US, and Canada show a focus on building an international sales force.
Building Sales Teams
Actively recruiting for senior sales leadership positions to drive objectives for the newly acquired luxury brands.

Media Appearances

Bill has no verified media appearances

Work History

5-2025
Vice President of Global Sales, Luxury Audio Business at Bose Corporation
9-2023 - 5-2025
Senior Vice President of Sales at Modern Space
12-2017 - 7-2023
Vice President & General Manager, Consumer Electronics Retail Operations at Samsung Electronics America
2-2016 - 11-2017
Vice President, Smart Home Product Marketing at Samsung Electronics America
9-2014 - 2-2016
Vice President, Television Product Marketing at Samsung Electronics America

Education

2001 - 2003
MBA from Cornell Johnson Graduate School of Management
BA from University at Albany

More Information

Social Presence :

Prographics :

Exp : 13 Location : Framingham, Massachusetts, United States Job Level : Senior Designation : Vice President of Global Sales, Luxury Audio Business at Bose Corporation
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Bill

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bill take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Bill

Personality Compatibility


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