Bill Ling

Examiner
DISC Type : cs

Head of Global Tax at AppLovin

San Francisco Bay Area, United States

Overview

Bill is a seasoned tax executive serving as the Head of Global Tax at AppLovin. His broad expertise in corporate and international taxation was honed through senior roles at Airbnb, Deloitte, and Alvarez & Marsal. He is a Certified Public Accountant with a Masters in Taxation from Baruch College and is described as a detail-oriented manager.

Bill is a passionate advocate for the Asian American community, demonstrated through his active support for The Asian American Foundation (TAAF) and posts celebrating AANHPI Heritage Month. He previously served as a board member for the nonprofit Creative Alternatives of New York, showing a commitment to community involvement.

He successfully built Airbnbs global tax team from the ground up, navigating the companys transition from a startup to a public entity.

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Global Tax Strategy
He leads global tax at AppLovin and previously built and led the entire global tax function during Airbnb's high-growth, pre-IPO phase.
Empathetic Leadership
He describes his leadership style as a blend of strategic vision with collaboration and is passionate about empowering people to do their best work.
AAPI Community
Actively supports The Asian American Foundation (TAAF) and shares content regarding Asian American economic diversity and heritage.

Media Appearances

Bill has no verified media appearances

Work History

9-2025
Head of Global Tax at AppLovin
2-2016 - 8-2025
Corporate Tax Director at Airbnb
12-2012 - 2-2016
Tax Senior Manager at Deloitte
8-2005 - 11-2012
Senior Director at Alvarez & Marsal Taxand, LLC
6-2007 - 2-2010
Board Member at Creative Alternatives of New York

Education

MS from Baruch College
BSBA from American University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Global Tax at AppLovin
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bill

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bill take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bill

Personality Compatibility


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