Bill O'Neill

Energizer
DISC Type : I

Executive Director, Strategic Communications at University of Nebraska Medical Center

Omaha, Nebraska, United States

Overview

A communications professional with 25 years of experience, Bill leads strategic communications and brand management for the University of Nebraska Medical Center. He has a proven track record of guiding academic health care institutions through growth and crisis. He holds both a bachelors and masters degree from the University of Nebraska system.

As a Nebraska native with deep roots across the state, Bill has spent his entire career there, from his education to his professional roles in both Kearney and Omaha. While his public profile is focused on his work, his history suggests a strong connection to local and state-level community interests.

Before his extensive career in public relations, he began as a news editor for the Kearney Hub newspaper.

Personality Overview

Full Of Energy

Relationship Oriented

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Academic Healthcare
Has spent over two decades in strategic communications within academic health, focusing on advancing institutional reputation and supporting scientific missions.
Strategic Communications
As Executive Director, he shapes the organizational narrative and leads his team in media relations, brand management, digital strategy, and complex issue management for UNMC.
Crisis Management
His experience includes guiding communications through periods of significant change and crisis, a key skill in the healthcare sector.

Media Appearances

PR office is now UNMC Department of Strategic Communications. Featured in UNMC Newsroom

See Now

UNMC for the record, Aug. 25, 2023. Featured in UNMC Newsroom

See Now

Work History

7-2020
Executive Director, Strategic Communications at University of Nebraska Medical Center
9-2011 - 7-2020
Director, Public Relations at University of Nebraska Medical Center
7-2006 - 9-2011
Senior Associate Director, Advancement, Public Relations at University of Nebraska Medical Center
2000 - 2006
Publications Coordinator at UNMC
1995 - 2000
News Editor at Kearney Hub

Education

1990 - 1995
Bachelor of Science (B.S.) from University of Nebraska at Kearney
Master of Arts (M.A.) from University of Nebraska at Omaha

More Information

Social Presence :

Prographics :

Exp : 31 Location : Omaha, Nebraska, United States Job Level : Senior Designation : Executive Director, Strategic Communications at University of Nebraska Medical Center
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bill

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bill take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Bill

Personality Compatibility


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