Bill Peterson

Pioneer
DISC Type : ISD

Senior Director Product Marketing Security, Observability, Platform, and Partner Product Marketing at Sumo Logic

Northborough, Massachusetts, United States

Overview

Bill has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Bill has no verified topics they care about

Media Appearances

Bill has no verified media appearances

Work History

2-2025
Senior Director Product Marketing Security, Observability, Platform, and Partner Product Marketing at Sumo Logic
10-2024 - 2-2025
Senior Director Product Marketing for Observability and Partner Product Marketing at Sumo Logic
4-2024 - 10-2024
Member of Marketing Staff at OpenAI
6-2021 - 4-2024
Senior Director of Market Strategy and Competitive Intelligence at PagerDuty
4-2021 - 6-2021
Principal Strategist - Cloud Native and CloudOps at NetApp

Education

Education details unavailable from Bentley University
Education details unavailable from Suffolk University

More Information

Social Presence :

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Exp : 6 Location : Northborough, Massachusetts, United States Job Level : Senior Designation : Senior Director Product Marketing Security, Observability, Platform, and Partner Product Marketing at Sumo Logic
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bill

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are generally fast movers and can take quick decisions
  • Can Bill take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bill

Personality Compatibility


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