Bill Ridler

Doer
DISC Type : sd

Channel Account Manager at Ralston Instruments

Solon, Ohio, United States

Overview

Bill is a trusted sales and marketing executive with over two decades of experience in strategic leadership and channel partner management. Currently a Channel Account Manager at Ralston Instruments, he holds a BSBA from John Carroll University and a Six Sigma Yellow Belt certification. People who have worked with him describe him as friendly and passionate.

Fueled by a desire to make a real difference, Bill finds motivation in solving tough problems for customers and helping his team succeed. He has an entrepreneurial background, having previously co-owned and operated The Nanny Connection, a childcare agency, with his wife Melissa in the Cleveland area.

He has a strong leadership philosophy, believing the term "Boss" implies an inappropriate superiority over a team.

Personality Overview

Risk-Accepting

Long-term Focused

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Channel Partnerships
His current role is Channel Account Manager, and he has a background as a Distribution Manager, focusing on building strong partner relationships.
Servant Leadership
He has shared his dislike for the word "Boss, " believing leaders should empower their teams rather than command them.
Team Performance
He advocates for continuous feedback and believes annual performance reviews alone are not enough for a team to know where they stand.

Media Appearances

Bill has no verified media appearances

Work History

12-2024
Channel Account Manager at Ralston Instruments
1-2024 - 12-2024
Fractional Sales & Marketing Director at Self Employed - Fractional Sales Leader
12-2020 - 12-2023
Sr. Director, Business Development and Inside Sales at COTSWORKS, INC.
6-2016 - 12-2020
Sr. Director/ VP of Sales and Marketing at The Nanny Connection
6-2010 - 6-2016
Customer Success Manager at Alcoa

Education

1992 - 1996
BSBA from John Carroll University
2007 - 2009
MBA Coursework from Weatherhead School of Management at Case Western Reserve University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Solon, Ohio, United States Job Level : Middle Designation : Channel Account Manager at Ralston Instruments
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bill

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bill take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bill

Personality Compatibility


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