Bill Shukla

Critic
DISC Type : C

Deputy Managing Director at Ace Designers Limited

Bengaluru, Karnataka, India

Overview

Bill Shukla is the Deputy Managing Director at Ace Designers Limited, Indias largest CNC machine tool manufacturer. With a background from the Indian Institute of Management Ahmedabad, he has held senior leadership roles at Milacron and Thermax, specializing in industrial products and environmental solutions. Colleagues describe him as a dynamic team player with sound technical and product knowledge.

He is passionate about mentorship and professional development, expressing deep gratitude for the mentors who have shaped his career. Bill values building strong customer relationships that evolve into trusted partnerships and is interested in thought leadership from publications like the Harvard Business Review.

He was a global finalist for an innovation award for demonstrating a profitable online sales model, showcasing his forward-thinking approach to business.

Personality Overview

Precise

Objective Thinker

Critic

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Customer Co-Creation
He champions moving beyond transactional sales to become a trusted advisor, highlighting a recent case of co-creating a new machine with a customer.
Skilling the Workforce
He is concerned about the skilled workforce shortage in India and is proud of his company's initiative to develop products that train new CNC machine operators.
Business Model Innovation
He was a finalist for a global innovation award after developing a successful online sales model, demonstrating an interest in non-traditional approaches to market coverage.

Media Appearances

Bill Shukla appointed as Deputy Managing Director at Ace Designers Limited. Featured in Cxodrive

See Now

Work History

9-2025
Deputy Managing Director at Ace Designers Limited
6-2022 - 10-2025
CEO and Managing Director at Milacron India
4-2019 - 6-2022
Executive Vice President - Industrial Products BU at Thermax Limited
4-2019 - 7-2021
Executive Vice President - Environment Business at Thermax Limited
1-2014 - 3-2019
Managing Director - South Asia at Martin Engineering

Education

2017 - 2017
Senior Leaders'​ Programme from Indian Institute of Management Ahmedabad
1991 - 1995
Bachelor of Engineering (B.E.) from Mangalore University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Deputy Managing Director at Ace Designers Limited
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Bill

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bill take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bill

Personality Compatibility


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