Buki Dada

Energizer
DISC Type : I

Customer Operations and Marketing Manager at Thorlabs

Ely, England, United Kingdom

Overview

Buki Dada is the Customer Operations and Marketing Manager at Thorlabs, leveraging her unique background in Physics and an MBA from UNC Kenan-Flagler. She has deep expertise in the photonics industry, focusing on business development, technical marketing, and enhancing customer experience through improved operational workflows.

She uniquely combines her technical physics knowledge with strategic business acumen to lead customer-facing teams within a highly scientific and specialized industry.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Experience
Her career has focused on managing customer-facing teams, redesigning workflows, and ensuring excellent service to turn interactions into business opportunities.
Photonics Industry
Possesses extensive, long-term experience in customer-facing roles within the photonics sector, demonstrating deep knowledge of customer applications.
Business Development
Holds a proven ability to identify profitable business opportunities through detailed market and competitive analysis, which is a stated specialty.

Media Appearances

Buki has no verified media appearances

Work History

1-2019
Customer Operations and Marketing Manager at Thorlabs
7-2012 - 6-2017
Marketing Manager at Thorlabs
1-2011 - 6-2012
Technical Support Manager at Thorlabs
6-2009 - 7-2011
Marketing Strategy at Thorlabs
6-2008 - 8-2008
Summer Associate at Deloitte Consulting

Education

2017 - 2018
Master of Science - MS from University of East Anglia
2007 - 2009
MBA from UNC Kenan-Flagler Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ely, England, United Kingdom Job Level : Middle Designation : Customer Operations and Marketing Manager at Thorlabs
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Insights For Selling To Buki

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Buki is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Buki

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Buki move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Buki take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Buki

Personality Compatibility


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