Bing Wu

Inquirer
DISC Type : cd

Co-Founder & CEO at Retell AI

San Francisco Bay Area, United States

Overview

Bing Wu is the Co-Founder and CEO of Retell AI, a Y Combinator-backed company creating AI call center solutions. He draws on his background in Cognitive Science from the University of Southern California and his experience as a Senior Product Manager at TikTok, where he specialized in AI.

Bing has a history of founding companies that merge technology with personal development and sports. He previously co-founded a social network for self-improvement and an AI-powered assistant for basketball training, showcasing a broad range of entrepreneurial interests.

His company, Retell AI, was named one of G2s top three fastest-growing software companies of 2026.

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Conversational AI
As the leader of Retell AI, he is deeply invested in creating voice agents that provide top-tier, human-like user experiences for call centers.
Product-Led Growth
He believes that if you build an excellent product with a great user experience, the market will find you, leading to rapid, organic growth.
Lean Startups
He is a proponent of the "20x company" idea, focusing on building small, highly automated teams that can outperform competitors many times their size.

Media Appearances

Can AI Replace BPOs? | Bing Wu (CEO & Co-Founder at Retell AI). Featured in Krisp AI Newsletter

See Now

Work History

12-2023
Co-Founder & CEO at Retell AI
8-2022 - 12-2023
Senior Product Manager at TikTok
9-2020 - 8-2022
Product Manager at ByteDance
3-2020 - 9-2020
Co-Founder at Motif App
4-2019 - 2-2020
Co-Founder at FroG International Sports

Education

1-2024 - 4-2024
W24 from Y Combinator
2016 - 2020
B.S. Cognitive Science from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder & CEO at Retell AI
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Insights For Selling To Bing

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bing is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Bing

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Bing move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bing take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Bing

Personality Compatibility


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