Binna Kim

Energizer
DISC Type : I

Group CEO and Co-Founder at Vested - Communications Agency

New York, New York, United States

Overview

Binna has no verified overview

Personality Overview

Informal

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Binna has no verified topics they care about

Media Appearances

Binna has no verified media appearances

Work History

3-2015
Group CEO and Co-Founder at Vested - Communications Agency
9-2019
Member at Chief
6-2017
Member at Forbes Finance Council
4-2006 - 2-2015
Managing Director at Cognito
8-2004 - 4-2006
Senior Marketing Analyst at Merrill Lynch

Education

B.A. from Wellesley College

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Leadership Designation : Group CEO and Co-Founder at Vested - Communications Agency
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Insights For Selling To Binna

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Binna is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Binna

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Binna move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Binna take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Binna

Personality Compatibility


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