Binna Kim

Questioner
DISC Type : c

Director of Merchandise Planning at SKIMS

Los Angeles Metropolitan Area, United States

Overview

Binna has no verified overview

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Binna has no verified topics they care about

Media Appearances

Binna has no verified media appearances

Work History

11-2024
Director of Merchandise Planning at SKIMS
6-2023 - 11-2024
Senior Planning Manager at SKIMS
10-2021 - 6-2023
Senior Merchandise Planner at Brady Brand
11-2019 - 10-2021
Merchandise Planner at Everlane
6-2017 - 10-2019
Assistant Buyer at Neiman Marcus Group

Education

Bachelor of Business Administration (B.B.A.) from The University of Texas at Austin
Summer Program from ESCP Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Merchandise Planning at SKIMS
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Insights For Selling To Binna

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Binna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Binna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Binna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Binna take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Binna

Personality Compatibility


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