BINOJ VARMA

Collaborator
DISC Type : is

Senior Director Ops Technlogy at The Guitar Center Company

Raleigh, North Carolina, United States

Overview

Binoj Varma serves as the Senior Director of Supply Chain & Store Operations Technology at The Guitar Center Company. His career reflects a steady progression in technical leadership, including various management and director-level roles at Advance Auto Parts. He holds a Bachelor of Technology in Electronics and Communications from the University of Kerala.

Personality Overview

Consensus Builder

Fair-minded

Appreciative

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Supply Chain Tech
His current senior director role is focused on the technology powering supply chain and store operations for a major national retailer.
Retail Operations
His experience at both The Guitar Center Company and Advance Auto Parts centers on leading technology for large-scale retail environments.
Software Engineering
He has an extensive background in software development, having previously served as the Director of Software Engineering at Advance Auto Parts.

Media Appearances

BINOJ has no verified media appearances

Work History

10-2025
Senior Director Ops Technlogy at The Guitar Center Company
7-2022 - 10-2025
Director of Software Engineering at Advance Auto Parts
1-2021 - 6-2022
Technical Transformation Lead, Delivery Management at Advance Auto Parts
1-2018 - 12-2020
Sr Manager, Application Development at Advance Auto Parts
7-2006 - 3-2010
Technical Lead at Infosys

Education

BINOJ has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Senior Director Ops Technlogy at The Guitar Center Company
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Insights For Selling To BINOJ

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with BINOJ is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from BINOJ

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will BINOJ move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can BINOJ take some risk or not?

  • They are unlikely to take many risks.

You And BINOJ

Personality Compatibility


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