Jonathan Federico

Critic
DISC Type : C

Principal PM Manager | Windows 365 & Azure Virtual Desktop at Microsoft

New York City Metropolitan Area, United States

Overview

Jonathan Federico is a Principal PM Manager at Microsoft, leading the product management team for Windows 365 and Azure Virtual Desktop. His expertise lies in strategic partnerships, product marketing, and virtual app and desktop solutions. Colleagues describe him as an "excellent partner" and "extremely knowledgeable. "

Based on his personal motto, Jonathan enjoys good food and traveling often. He is a published author, co-writing two books focused on leveraging social media intelligence for business and risk mitigation. He also holds the distinguished Eagle Scout award.

Unique fact: He co-authored "Avoiding #FAIL, " an executive guide to managing threats and protecting corporations in the age of social media.

Personality Overview

Critic

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Desktop Virtualization
He leads the product management team for Microsoft's core virtualization products, Windows 365 and Azure Virtual Desktop, indicating deep expertise in this area.
Strategic Partnerships
His current role explicitly involves driving strategic partnerships and enablement for Microsoft's virtualization business, including with key ISV partners.
Social Media Intelligence
He has co-authored two books on the topic of social business intelligence, demonstrating a unique and deep interest in mitigating risk through social media.

Media Appearances

Jonathan Federico | Microsoft Azure Blog. Featured in Microsoft Azure Blog

See Now

Work History

4-2022
Principal PM Manager | Windows 365 & Azure Virtual Desktop at Microsoft
3-2021 - 4-2022
Group Product Marketing Manager | Azure Services Partner Marketing at Microsoft
5-2018 - 3-2021
Senior Product Marketing Manager | Azure Virtual Desktop at Microsoft
9-2013 - 1-2016
Senior Research Analyst at ListenLogic (now Anexinet)
12-2012 - 7-2014
Business Intelligence Manager at ListenLogic (now Anexinet)

Education

2017 - 2020
Master of Business Administration - MBA from UW Foster School of Business
2008 - 2011
Bachelor of Science Degree from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Principal PM Manager | Windows 365 & Azure Virtual Desktop at Microsoft
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jonathan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jonathan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jonathan

Personality Compatibility


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