Birgitte Wiberg - MBD

Sharpshooter
DISC Type : CD

Head of Marketing at Coor

Copenhagen, Capital Region of Denmark, Denmark

Overview

Birgitte is a marketing leader with extensive experience in brand management, digital transformation, and strategy for major Nordic companies. A graduate of Copenhagen Business Schools Master of Business Development program, she excels in leading teams and executing omnichannel campaigns. Colleagues describe her as visionary and a true professional who sees long-term opportunities.

There is no publicly available information regarding Birgittes personal life or hobbies.

She recently completed her Masters degree with a self-described "2-cifret gennemsnit" (a double-digit average), indicating top academic performance.

Personality Overview

Thorough Evaluator

Precise But Practical

Fast But Analytical

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

Brand Strategy
Her career is centered on brand development, visual identity, and campaign strategy in both B2B and B2C environments for companies like Coor and DFDS.
Digital Marketing
She has hands-on experience driving digital initiatives using lead generation, marketing automation (Hubspot), CRM, and SEO/SEM.
Employer Branding
This was a key focus in her role at Coor, and she actively uses her platform to connect students and professionals with career opportunities.

Media Appearances

Birgitte has no verified media appearances

Work History

12-2020
Head of Marketing at Coor
1-2019 - 12-2020
Brand Marketing Manager, Nordics & Baltics at DFDS
12-2013 - 12-2018
Marketing Manager, Group at DFDS
10-2004 - 12-2013
Marketing Coordinator at DFDS
2002 - 2004
Key Account and Art Director at KE Advertising Agency

Education

1-2022 - 6-2024
Master of Business Development - MBD from Copenhagen Business School
2000 - 2004
HD from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 30 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing at Coor
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Insights For Selling To Birgitte

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Birgitte is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Birgitte

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Birgitte move?

  • If convinced, they can reach decisions quite fast.
  • Can Birgitte take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Birgitte

Personality Compatibility


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