Birthe Tofting

Activist
DISC Type : Cd

Board Member at Fire Eater

Horsens, Central Denmark Region, Denmark

Overview

Birthe Tofting is the long-serving Sales and Marketing Director at VOLA A/S, having been a driving force behind the company for over 40 years. She has been instrumental in building VOLA into a global design brand, establishing subsidiaries and dealer networks worldwide. She holds an Executive Master in Corporate Communication.

Birthe is deeply engaged in corporate strategy beyond her executive role, serving on numerous boards since 2006. She is passionate about understanding the vision of company owners and aligning strategy to achieve their goals. She also serves on advisory boards for cultural institutions like Teatret Bora-Bora.

She ensures VOLA still produces spare parts for its earliest products, allowing taps over 50 years old to be fully repaired.

Personality Overview

Observative

Meticulous

Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Product Longevity
Emphasizes that VOLA's products are designed to last for generations and the company still provides spare parts for 50-year-old taps.
Global Brand Building
Has spent decades building VOLA into an internationally recognized brand, establishing nine international subsidiaries and a worldwide dealer network.
Danish Design Heritage
Deeply committed to preserving the original design DNA of Arne Jacobsen in all VOLA products, ensuring every new item has the potential to be a timeless classic.

Media Appearances

Birthe has no verified media appearances

Work History

9-2025
Board Member at Fire Eater
10-2024
Commercial Advisory Board member at Bora Bora
4-2024
Board Member at FOM Technologies
6-2022 - 9-2025
Board Member at Stauning Whisky
8-2021
Bestyrelseskvinder at Bestyrelseskvinder

Education

2015 - 2016
Education details unavailable from Aarhus University
2013 - 2014
Mini MBA from Probana Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Horsens, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Board Member at Fire Eater
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Insights For Selling To Birthe

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Birthe is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Birthe

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Birthe move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Birthe take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Birthe

Personality Compatibility


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