Björn Beskow

Evaluator
DISC Type : SDc

Key Account Manager Public Sector at Cygate

Greater Stockholm Metropolitan Area, Sweden

Overview

Björn has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Björn has no verified topics they care about

Media Appearances

Björn has no verified media appearances

Work History

5-2021
Key Account Manager Public Sector at Cygate
12-2019 - 5-2021
Enterprise Sales Manager - Data Protection at Dell EMC
1-2019 - 12-2019
Territory Sales Manager at Symantec
8-2017 - 1-2019
Major Account Manager at Checkpoint Software Technologies
10-2015 - 8-2017
Territory Sales Manager at Riverbed Technology

Education

2010 - 2011
Riverbed Sale Accredited Professional from Riverbed
2009 - 2011
Check Point Partner Sale Certification from Check Point Technologies

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Middle Designation : Key Account Manager Public Sector at Cygate
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Insights For Selling To Björn

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Björn is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Björn

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Björn move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Björn take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Björn

Personality Compatibility


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