Bob Bragdon

Inquirer
DISC Type : dc

Principal at RiskStrat Advisory, LLC

Marblehead, Massachusetts, United States

Overview

Bob has no verified overview

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Bob has no verified topics they care about

Media Appearances

Bob has no verified media appearances

Work History

5-2023
Principal at RiskStrat Advisory, LLC
6-2025 - 10-2025
Subject Matter Expert Content Consultant at MasterClass
6-2020 - 4-2023
SVP/Managing Director of CSO, Worldwide at Foundry
7-2002 - 6-2020
SVP/Publisher, CSO at Foundry
10-1995 - 6-2002
VP, Event Marketing Sales at Key3Media

Education

1981 - 1985
BA from Bowdoin College
1977 - 1981
Education details unavailable from Tabor Academy

More Information

Social Presence :

Prographics :

Exp : 30 Location : Marblehead, Massachusetts, United States Job Level : Senior Designation : Principal at RiskStrat Advisory, LLC
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Bob

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • Their decision making speed is somewhere in the middle.
  • Can Bob take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Bob

Personality Compatibility


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