Bob Burke

Trailblazer
DISC Type : ID

Director, Acquistion Sales Strategy & Recruitment at Insight

Castle Rock, Colorado, United States

Overview

Bob Burke is a seasoned sales leader at Insight, focused on national client acquisition and talent recruitment. With a background in Marketing and MIS from Miami University, he is known for building high-performing sales teams and creating a culture of execution. Colleagues describe him as a leader with integrity, passion, and positivity.

Outside of his direct role, Bob maintains a strong interest in the strategies of major technology partners like Microsoft and Hewlett Packard Enterprise, tracking their impact on the market. He is also a likely supporter of his alma maters sports teams, the Miami RedHawks.

As a Sales Director in 2014, his team was named "Region of the Year" for leading the company in percentage to plan.

Personality Overview

Assertive

Values Relationships

Charismatic

They are not against taking risks and can make tough decisions when required.
  They will fight for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Sales Leadership
His entire career and current role focus on hiring, developing, and leading the industry's best sales managers and account executives to drive growth.
Talent Development
A core specialty is his ability to hire, develop, and retain top-tier sales talent, which is a key function of his acquisition and recruitment role at Insight.
Go-to-Market Strategy
His roles at Insight have involved defining and executing GTM strategies to deliver hyper-growth, particularly for software sales and new client acquisition.

Media Appearances

Bob has no verified media appearances

Work History

1-2024
Director, Acquistion Sales Strategy & Recruitment at Insight
3-2020 - 2-2024
National Director, Software Sales at Insight
3-2020
Sales Market Leader at Insight
1-2019 - 9-2019
SVP, West Coast Field Sales at PCM: The Right Technology, Delivered.
8-2017 - 12-2018
Sales Director at PCM: The Right Technology, Delivered.

Education

1994 - 1998
MKT & MIS from Miami University
1989 - 1993
Education details unavailable from Huron High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Castle Rock, Colorado, United States Job Level : Mid-senior Designation : Director, Acquistion Sales Strategy & Recruitment at Insight
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bob

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Bob take some risk or not?

  • If necessary, they will be ready to take risks.

You And Bob

Personality Compatibility


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