Bob Gokani

Questioner
DISC Type : c

Director at EziDrops

Watford, England, United Kingdom

Overview

Bob Gokani is the founder and inventor of EziDrops, an award-winning applicator for eye and ear drops. A former IT software sales professional with an Economics degree, he created the product after his own experience with hay fever. His entrepreneurial journey has included successfully launching on Amazon and in major retailers like Boots.

Outside of his business, Bob is a proud father who actively promotes his sons music. He values family support, noting its importance throughout his entrepreneurial endeavors, including his appearance on the BBC show Dragons Den. He is also a member of the Hertfordshire Chamber of Commerce.

Interesting fact: Bob invented the EziDrops device after struggling to use eye drops for the first time at age 50, turning a personal problem into a business.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Product Invention
He is the inventor of the EziDrops applicator, a device he created from scratch without prior manufacturing experience to solve a personal healthcare need.
Entrepreneurship
He founded EziDrops Ltd, appeared on Dragons' Den to pitch his business, and advises other startups to seek help from government bodies and local organizations.
International Trade
His company won the "Micro Business of the Year" at the International Trade Awards and he actively participates in global trade shows to expand his business.

Media Appearances

Bob has no verified media appearances

Work History

3-2019
Director at EziDrops

Education

Bob has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Watford, England, United Kingdom Job Level : Mid-senior Designation : Director at EziDrops
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bob take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bob

Personality Compatibility


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