Bob Lapsley

Energizer
DISC Type : I

Senior Digital Marketing Manager at Silverfort

Wilmington, Massachusetts, United States

Overview

Bob has no verified overview

Personality Overview

Enthusiastic

Imaginative

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Bob has no verified topics they care about

Media Appearances

Bob has no verified media appearances

Work History

9-2022
Senior Digital Marketing Manager at Silverfort
5-2020 - 5-2022
Director, Demand Generation at Immersive Labs
3-2017 - 5-2020
Senior Manager, Marketing Programs at VoltDB, Inc.
5-2015 - 3-2017
Senior Manager, Integrated Marketing at TechTarget
10-2013 - 5-2015
Senior Marketing Manager, Storage Media Group at TechTarget

Education

2003 - 2007
Communications from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 15 Location : Wilmington, Massachusetts, United States Job Level : Middle Designation : Senior Digital Marketing Manager at Silverfort
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bob

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bob take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bob

Personality Compatibility


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