Bob Lukasik
Cheerleader · DISC type IsBob is an award-winning Executive Creative Director and IBM Design Principal with deep expertise in digital advertising, UX, and creative strategy. An alumnus of the Academy of Art University, he is a certified IBM Design Thinking Leader who has successfully led pitches winning over $40M in new business throughout his career.
Having recently retired, Bob is embarking on a new journey after a long career that took him to nearly every corner of the globe. He reflects on his path from growing up as a blue-collar kid in a small town in Michigan to becoming a global creative leader.
Colleagues consistently describe him as compassionate, intelligent, insightful, and the embodiment of grace under pressure.
Read the full overview →How Bob shows up
Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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