Bob Lukasik in

Bob Lukasik

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IBM Design Principal, Executive Creative Director at IBM iX
📍 New York, New York, United States

Bob is an award-winning Executive Creative Director and IBM Design Principal with deep expertise in digital advertising, UX, and creative strategy. An alumnus of the Academy of Art University, he is a certified IBM Design Thinking Leader who has successfully led pitches winning over $40M in new business throughout his career.

Having recently retired, Bob is embarking on a new journey after a long career that took him to nearly every corner of the globe. He reflects on his path from growing up as a blue-collar kid in a small town in Michigan to becoming a global creative leader.

Colleagues consistently describe him as compassionate, intelligent, insightful, and the embodiment of grace under pressure.

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Experience
19 Years
Current Role
IBM Design Principal, Executive Creative Director
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bob cares about

Creative Leadership
Has extensive experience building, managing, and mentoring high-performing creative and UX departments at top agencies like IBM iX, Wunderman, and G2 Interactive.
Digital Experience
A self-described digital pioneer since the mid-'90s, with expertise spanning online advertising, website development, UX, mobile, and social platforms.
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Career

Work history

7-2015
IBM Design Principal, Executive Creative Director
IBM iX
6-2010 - 5-2015
Executive Creative Director
Wunderman
8-2008 - 9-2011
Executive Creative Director
imc2
Executive Creative Director
G2 Interactive
8-1995 - 2-1998
Art Director
Muffinhead Interactive
In the press

Media appearances

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Education
BFA
Academy of Art University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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