Bob Lukasik

Cheerleader
DISC Type : Is

IBM Design Principal, Executive Creative Director at IBM iX

New York, New York, United States

Overview

Bob is an award-winning Executive Creative Director and IBM Design Principal with deep expertise in digital advertising, UX, and creative strategy. An alumnus of the Academy of Art University, he is a certified IBM Design Thinking Leader who has successfully led pitches winning over $40M in new business throughout his career.

Having recently retired, Bob is embarking on a new journey after a long career that took him to nearly every corner of the globe. He reflects on his path from growing up as a blue-collar kid in a small town in Michigan to becoming a global creative leader.

Colleagues consistently describe him as compassionate, intelligent, insightful, and the embodiment of grace under pressure.

Personality Overview

Cheerful

Affable

Vocal & Expressive

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Creative Leadership
Has extensive experience building, managing, and mentoring high-performing creative and UX departments at top agencies like IBM iX, Wunderman, and G2 Interactive.
Digital Experience
A self-described digital pioneer since the mid-'90s, with expertise spanning online advertising, website development, UX, mobile, and social platforms.
Design Thinking
Holds certifications from IBM as both a Design Thinking Leader and Practitioner, indicating a commitment to this user-centric problem-solving framework.

Media Appearances

Bob has no verified media appearances

Work History

7-2015
IBM Design Principal, Executive Creative Director at IBM iX
6-2010 - 5-2015
Executive Creative Director at Wunderman
8-2008 - 9-2011
Executive Creative Director at imc2
Executive Creative Director at G2 Interactive
8-1995 - 2-1998
Art Director at Muffinhead Interactive

Education

BFA from Academy of Art University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Senior Designation : IBM Design Principal, Executive Creative Director at IBM iX
URL has been copied!

Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show genuine interest in solving their problems
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Bob

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Bob take some risk or not?

  • They are unlikely to take many risks.

You And Bob

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.