Bob Nienaber MDRT RICP ChFC CLU Humanitarian Award

Judge
DISC Type : Dc

Partner at Simplicity Group

Sacramento, California, United States

Overview

Bob Nienaber is a Partner at Simplicity Group and CEO of benefitRFP, specializing in executive benefits and talent retention strategies. A best-selling author on business culture, he holds CLU and RICP certifications and a BA from California State University, Chico. Colleagues describe him as knowledgeable, professional, and competent.

Outside of work, Bob has a wide range of interests including automobile and bike racing, cooking, and various outdoor activities. He is an avid reader, finishing approximately 80 books a year across multiple genres, and serves on the Board of Directors for his alma mater, California State University, Chico.

Bob is a best-selling author of both business strategy books and a fictional book series, "The American Bloodline. "

Personality Overview

Objective Thinker

Generally Skeptic

Quality Focused

They take a lot of pride in personal achievements.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Executive Benefits
As CEO of benefitRFP, his entire career focuses on designing and implementing executive benefit plans to recruit, retain, and reward top talent for major companies.
Talent Retention
Authored the best-selling book "Retention Revolution" and focuses his company's proprietary technology on building cultures that keep key people.
Motorsports & Racing
He has a strong personal interest in both automobile and bike racing, alongside other outdoor sports and activities.

Media Appearances

Bob has no verified media appearances

Work History

10-2024
Partner at Simplicity Group
9-2024
Member Board of Directors at California State University, Chico
2-2019
Owner at Lion Street
1-2016
Member Board of Directors at Sunshine Makers Inc./Simple Green
9-2009
CEO BenefitRFP, Board-Sunshine Makers, Best Selling Author; Retention Revolution, American Bloodline at benefitRFP, Inc.

Education

1987 - 1989
BA Communications from California State University, Chico
1985 - 1987
Business/Marketing from San Jose State University
ChFC from The American College of Financial Services
Advanced Finance from University of Southern California
Education details unavailable from The American College of Financial Services

More Information

Social Presence :

Prographics :

Exp : 19 Location : Sacramento, California, United States Job Level : Leadership Designation : Partner at Simplicity Group
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bob

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bob take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bob

Personality Compatibility


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