Bob Nienaber is a Partner at Simplicity Group and CEO of benefitRFP, specializing in executive benefits and talent retention strategies. A best-selling author on business culture, he holds CLU and RICP certifications and a BA from California State University, Chico. Colleagues describe him as knowledgeable, professional, and competent.
Outside of work, Bob has a wide range of interests including automobile and bike racing, cooking, and various outdoor activities. He is an avid reader, finishing approximately 80 books a year across multiple genres, and serves on the Board of Directors for his alma mater, California State University, Chico.
Bob is a best-selling author of both business strategy books and a fictional book series, "The American Bloodline. "
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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