Bob Pitman

Examiner
DISC Type : cs

CEO & Founder at Priory Direct

Aylesford, England, United Kingdom

Overview

With over 40 years of experience, Bob Pitman is the CEO and Founder of Priory Direct, a Certified B Corp he established in 1988. He is a passionate advocate for sustainable, planet-friendly packaging and leads the companys mission alongside his son, Josh, and son-in-law, Nick.

Bob is a family-oriented leader who expresses immense pride in working with his son, whom he calls an eco-warrior. He genuinely enjoys meeting new people, learning about their companies, and providing assistance, embodying a philosophy of treating consumables as a service rather than just products.

His business, focused on planet-friendly packaging, is a true family affair, with his son and son-in-law helping at the helm.

Personality Overview

Late Adopter

Status Quo Seeker

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sustainable Packaging
As the founder of 'The Home of Planet Friendly Packaging', his entire business is centered around making the e-commerce industry more sustainable.
Family in Business
He proudly runs Priory Direct with his son and son-in-law and frequently posts about his pride in his family's joint mission.
B Corp Movement
His company is a Certified B Corp, and he recently celebrated the 10th anniversary of the B Corp movement in the UK.

Media Appearances

How Priory Direct is Changing B2B eCommerce with Sustainable .... Featured in YouTube

See Now

Work History

6-1989
CEO & Founder at Priory Direct
1989
CEO & Founder at Priory Business Group PLC
2-1980 - 1-1988
Field Sales & Sales Manager at SCS Business Systems Ltd

Education

1973 - 1980
Education details unavailable from St Dunstan's College

More Information

Social Presence :

Prographics :

Exp : 45 Location : Aylesford, England, United Kingdom Job Level : Leadership Designation : CEO & Founder at Priory Direct
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Insights For Selling To Bob

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bob is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bob

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bob move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bob take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bob

Personality Compatibility


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