Bobbie Ferraro, MBA

Questioner
DISC Type : c

VP of Marketing and Critical Infrastructure Partners at Prometheus Security Group Global (PSG)

Manhattan Beach, California, United States

Overview

Bobbie has no verified overview

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Bobbie has no verified topics they care about

Media Appearances

Bobbie has no verified media appearances

Work History

2-2025
VP of Marketing and Critical Infrastructure Partners at Prometheus Security Group Global (PSG)
2-2002 - 2-2025
President at Globetrotter Media, Inc. & 27 Engines Marketing
3-1998 - 2-2002
VP Global Marketing at HID Global
11-1994 - 3-1998
International Sales Manager at HID Global
1-1991 - 11-1994
International Trade Specialist at US Department of Commerce, International Trade Adminstration

Education

BBA from The George Washington University
MBA from The George Washington University School of Business

More Information

Social Presence :

Prographics :

Exp : 35 Location : Manhattan Beach, California, United States Job Level : Senior Designation : VP of Marketing and Critical Infrastructure Partners at Prometheus Security Group Global (PSG)
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Insights For Selling To Bobbie

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobbie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bobbie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bobbie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bobbie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bobbie

Personality Compatibility


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