Bobby LaCivita in

Bobby LaCivita

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Senior Vice President, Data & Insights at Magid
📍 New York City Metropolitan Area, United States

Bobby is a research and data strategy executive with over 15 years of experience turning complex analytics into business growth for major tech and media companies like Magid, Google, and Group Nine Media. He earned a B. A. from Denison University and holds several AI certifications. People who have worked with him describe him as a knowledgeable and fearless leader with strong analytical rigor.

Outside of his executive roles, Bobby has a background in media that started in college, where he was a show host for the university radio station, WDUB. This early experience in content and communication has carried through his career in media and advertising research.

Unique fact: He built and scaled the entire research function from its inception for the venture-backed Group Nine Media, supporting a $250M+ advertising business.

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Experience
16 Years
Current Role
Senior Vice President, Data & Insights
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bobby cares about

AI in Advertising
He recently shared a Google study on AI's role in transforming video advertising and holds multiple certifications in AI, indicating a strong professional focus on this area.
Consumer Sentiment
He actively shares and analyzes reports on consumer trends, such as Magid's 2025 State of Consumer Sentiment, to shape marketing and media strategies.
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Career

Work history

8-2024
Senior Vice President, Data & Insights
Magid
6-2023 - 9-2025
Board Advisor
Stealth Startup
5-2022 - 4-2023
Head of Research
Google
5-2019 - 4-2022
Vice President Research
Group Nine Media
1-2017 - 5-2019
Senior Research Director
Group Nine Media
In the press

Media appearances

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Education
Bachelor of Arts (B.A.)
Denison University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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