Bobby Patel

Inspirer
DISC Type : di

GM Data & Analytics at RAC WA

Greater Perth Area, Australia

Overview

Drew Goodchild is the GM of Data & Analytics at RAC WA, where he focuses on transforming data into a driver of growth. An alumnus of The University of Western Australia, he was recognized as one of Australias Top 10 Analytics Leaders by IAPA in 2023.

Drew shows a keen interest in fostering future talent and new ideas. He has been involved in community initiatives supporting children, highlighting his appreciation for their unconstrained thinking and boundless energy, which he finds inspiring.

Unique fact: His data and analytics team recently won the "Achieve Together Award" at RAC WA for a complex project named Theseus.

Personality Overview

Fast Adopter

Decisive

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Ethical AI Adoption
He is hiring an AI Lead to build "ethical, practical, and impactful" AI solutions, aiming to cut through the hype and create tangible value for members.
Team Recognition
Publicly celebrates his team's successes, such as winning an internal award for 'Project Theseus', expressing great pride in their teamwork and impact.
Data-Driven Culture
Advocates for embedding data and insights into a business's DNA to shape decisions from the boardroom to the frontline and build data fluency.

Media Appearances

Bobby has no verified media appearances

Work History

10-2022
GM Data & Analytics at RAC WA
7-2021 - 10-2022
Chief Analytics Officer at WA Primary Health Alliance - WAPHA
8-2016 - 7-2021
Head of Data & Analytics | Head of Data & Analytics - Transformation at HBF Health
7-2013 - 8-2016
Manager - Strategic Projects & Health/Wellness Integration at HBF Health
4-2011 - 5-2013
Product Development/Business Development Manager at iiNet

Education

2006 - 2008
MBA from The University of Western Australia
1999 - 2003
Bachelor of Computer and Mathematical Sciences from The University of Western Australia

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Perth Area, Australia Job Level : Senior Designation : GM Data & Analytics at RAC WA
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Insights For Selling To Bobby

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bobby is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bobby

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Bobby move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Bobby take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Bobby

Personality Compatibility


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