Bohao Zhao in

Bohao Zhao

Inquirer · DISC type dc
Executive Director, Digital Marketing at Southern Methodist University
📍 Dallas-Fort Worth Metroplex, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Executive Director, Digital Marketing
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Bohao shows up

ROI Conscious
Hard To Convince
Demanding

They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Bohao cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Executive Director, Digital Marketing
Southern Methodist University
8-2014
Partner
W Philadelphia Fund
9-2020 - 12-2023
Marketing Consultant
Freelance
4-2022 - 6-2023
Senior Manager, Demand Generation
Chegg Inc.
1-2020 - 8-2020
Marketing Manager
Keypath Education
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2012 - 2014
Master of Science - MS
Illinois Institute of Technology
2008 - 2012
Bachelor of Science - BS
Beijing Institute of Petrochemical Technology
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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