Boley Smillie

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DISC Type : cis

Chief Executive & Head of the Public Service at States of Guernsey

St Peter Port, Guernsey, Guernsey

Overview

Boley Smillie is the Chief Executive and Head of the Public Service for the States of Guernsey. He has dedicated his entire career to public service, having worked at Guernsey Post for 33 years, rising from a school-leaver to CEO, a role he held for 14 years before his current appointment.

Outside of work, Boley is deeply committed to community wellbeing, serving as the Non-Executive Chairman for the mental health charity Guernsey Mind. He is passionate about supporting islanders and delivering positive outcomes for the Bailiwick community.

He once quoted Yoda in a graduation speech, showing a unique and personal touch in his public addresses.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Public Service Reform
He has spoken publicly about the need to build trust in the public service, improve efficiency, and better prioritize government work to manage costs and deliver better outcomes.
Mental Health Advocacy
As the Non-Executive Chairman of Guernsey Mind, he actively supports mental wellbeing initiatives and has worked to implement mental health strategies in the workplace.
Corporate Transformation
As CEO of Guernsey Post, he led the organization through significant restructuring in response to the decline in traditional mail and the growth of e-commerce parcel delivery.

Media Appearances

States of Guernsey chief exec apologises for IT system failures. Featured in Channel103

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Guernsey Post's Chief Executive to step down after 14 years to lead States of Guernsey. Featured in Guernsey Post

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Work History

1-2025
Chief Executive & Head of the Public Service at States of Guernsey
12-2019 - 2-2025
Non Executive Director & Chairman at Guernsey Mind
10-2010 - 1-2025
Chief Executive at Guernsey Post Ltd
1-2007 - 10-2010
Operations Director at Guernsey Post Ltd
7-1991 - 1-2007
Stamp Licker-in-Training at Guernsey Post Ltd

Education

9-1986 - 6-1991
Education details unavailable from La Mare De Carteret Secondary School

More Information

Social Presence :

Prographics :

Exp : 34 Location : St Peter Port, Guernsey, Guernsey Job Level : Mid-senior Designation : Chief Executive & Head of the Public Service at States of Guernsey
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Insights For Selling To Boley

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Boley is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Boley

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Boley move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Boley take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Boley

Personality Compatibility


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