Bonnie Hoffman

Inspirer
DISC Type : id

Senior Regional Sales Director at Veracyte, Inc.

San Clemente, California, United States

Overview

Bonnie Hoffman is the Senior Director of Regional Sales at Veracyte, Inc. , where she has earned multiple promotions leading high-performing teams. A graduate of the University of California, Santa Barbara, she is described by colleagues as having professional skill and an ability to create incredible rapport with customers and her team.

Bonnie is passionate about fostering a phenomenal team culture built on collaboration, innovation, and compassion. She finds her greatest fulfillment in leading and inspiring others, and she champions creating a work environment where people can be their true authentic selves and feel their contributions matter.

She was recently featured on the official Veracyte website to share her positive experiences working for the organization.

Personality Overview

Decisive

Fast Adopter

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Inspirational Leadership
Her posts frequently emphasize her passion for leading, inspiring her team, and fostering a collaborative and high-performing work environment.
Transforming Cancer Care
She consistently expresses pride in working for an organization that is improving and transforming cancer care for patients globally through innovative science.
Genomic Diagnostics
Her career at Veracyte, Karius, and Biotheranostics has been focused on genomic and molecular diagnostics, including liquid biopsy for oncology and infectious diseases.

Media Appearances

Bonnie has no verified media appearances

Work History

3-2025
Senior Regional Sales Director at Veracyte, Inc.
1-2021
Regional Sales Director at Veracyte, Inc.
2-2019 - 1-2021
Regional Pulmonary Product Specialist-West at Veracyte, Inc.
4-2018 - 2-2019
Clinical Account Manager- Western United States at Karius
1-2015 - 4-2018
Oncology Regional Account Manager at Biotheranostics, Inc.

Education

1996 - 2000
B.A from University of California, Santa Barbara
1996 - 2000
Bachelor of Arts from University of California

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Clemente, California, United States Job Level : Senior Designation : Senior Regional Sales Director at Veracyte, Inc.
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Insights For Selling To Bonnie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bonnie is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Bonnie

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Bonnie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bonnie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bonnie

Personality Compatibility


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