Boris Mirtchev, B.Sc., MBA. in

Boris Mirtchev, B.Sc., MBA.

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CEO at STRUGGLE To BREAKTHROUGH Business Coaching
📍 Halifax, Nova Scotia, Canada

Boris Mirtchev is a seasoned entrepreneur with over 30 years of experience founding and scaling businesses in seafood, restaurants, and retail. He is the founder of Ocean Fresh Seafood and now serves as the CEO and Lead Coach at STRUGGLE To BREAKTHROUGH, a coaching firm for business owners. People who have worked with him describe him as professional and community-focused.

Originally from Bulgaria and raised in Mozambique, Boris is passionate about community engagement. He has served on the board of Feed Nova Scotia and has spent many years coaching youth soccer and basketball in Halifax. He also actively gives back to his alma mater, Saint Marys University, through speaking engagements and student support.

Boris has successfully founded 15 businesses throughout his career and was named Saint Marys Universitys Alumni Entrepreneur of the Year for 2025.

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Experience
23 Years
Current Role
CEO
Job Level
Leadership
Location
Halifax, Nova Scotia, Canada
Personality Overview

How Boris shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Boris cares about

Entrepreneurial Mindset
His coaching focuses on helping entrepreneurs overcome the pressure and stress of business ownership, emphasizing resilience and 10X thinking to avoid burnout.
Business Scaling
A core theme of his professional life is building, scaling, and operating businesses, which is now the focus of his coaching practice for other entrepreneurs.
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Career

Work history

1-2024
CEO
STRUGGLE To BREAKTHROUGH Business Coaching
1-2019
Sourcing, Logistics, Sales
OCEAN FRESH SEAFOOD
6-2001 - 8-2017
Owner
Hamachi Group
6-2001 - 8-2017
Operator
The Hamachi Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-1996 - 5-1999
Master of Business Administration - MBA
Saint Mary's University
1991 - 1999
Bachelor of Science (B.Sc.)
Saint Mary's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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