Boris Mirtchev, B.Sc., MBA.

Evaluator
DISC Type : sdc

CEO at STRUGGLE To BREAKTHROUGH Business Coaching

Halifax, Nova Scotia, Canada

Overview

Boris Mirtchev is a seasoned entrepreneur with over 30 years of experience founding and scaling businesses in seafood, restaurants, and retail. He is the founder of Ocean Fresh Seafood and now serves as the CEO and Lead Coach at STRUGGLE To BREAKTHROUGH, a coaching firm for business owners. People who have worked with him describe him as professional and community-focused.

Originally from Bulgaria and raised in Mozambique, Boris is passionate about community engagement. He has served on the board of Feed Nova Scotia and has spent many years coaching youth soccer and basketball in Halifax. He also actively gives back to his alma mater, Saint Marys University, through speaking engagements and student support.

Boris has successfully founded 15 businesses throughout his career and was named Saint Marys Universitys Alumni Entrepreneur of the Year for 2025.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Entrepreneurial Mindset
His coaching focuses on helping entrepreneurs overcome the pressure and stress of business ownership, emphasizing resilience and 10X thinking to avoid burnout.
Business Scaling
A core theme of his professional life is building, scaling, and operating businesses, which is now the focus of his coaching practice for other entrepreneurs.
Youth Sports
He has a long history of community involvement, specifically through coaching youth soccer for Halifax City Soccer and basketball for the West End Steelers program.

Media Appearances

Boris has no verified media appearances

Work History

1-2024
CEO at STRUGGLE To BREAKTHROUGH Business Coaching
1-2019
Sourcing, Logistics, Sales at OCEAN FRESH SEAFOOD
6-2001 - 8-2017
Owner at Hamachi Group
6-2001 - 8-2017
Operator at The Hamachi Group

Education

9-1996 - 5-1999
Master of Business Administration - MBA from Saint Mary's University
1991 - 1999
Bachelor of Science (B.Sc.) from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Halifax, Nova Scotia, Canada Job Level : Leadership Designation : CEO at STRUGGLE To BREAKTHROUGH Business Coaching
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Insights For Selling To Boris

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Boris is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Boris

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Boris move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Boris take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Boris

Personality Compatibility


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