Borja Carroquino

Judge
DISC Type : Dc

Global Information Technology Director | CIO at Cantabria Labs

Greater Madrid Metropolitan Area, Spain

Overview

Borja is a Global IT Director and CIO at Cantabria Labs with extensive experience in the Consumer Goods, Pharma, and Manufacturing sectors. An engineer from Universidade da Coruña with leadership training from INSEAD, he specializes in leveraging technology and data to drive business value and organizational transformation.

He is passionate about creating close links with business leaders to translate broad strategies into detailed tactical plans, successfully implementing large-scale IT transformations and managing mergers.

Unique fact: He champions cybersecurity awareness for all employees, from the board of directors down to the factory floor, to create a strong security culture.

Personality Overview

Quality Focused

Objective Thinker

Fast But Wary

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Data-Driven Value
He is passionate about launching transformational data initiatives to improve efficiency, reduce costs, and add value for customers.
IT Transformation
He has a track record of defining and implementing ambitious IT transformation roadmaps from scratch at major multinational companies.
Cybersecurity Culture
He emphasizes the importance of making all employees, from the board to factory workers, aware of cybersecurity threats to protect the company.

Media Appearances

Borja has no verified media appearances

Work History

9-2025
Global Information Technology Director | CIO at Cantabria Labs
8-2024 - 9-2025
IT Director Southern Europe and Global IT Shared Services Director. at Attindas Hygiene Partners
6-2024 - 8-2024
Senior IT Advisor at Abbott
7-2019 - 3-2024
Regional Information Technology Director at Pernod Ricard
1-2015 - 7-2019
Chief Information Officer at Pernod Ricard

Education

3-2023 - 3-2023
Leadership program from INSEAD
1989 - 1994
engineer from Universidade da Coruña

More Information

Social Presence :

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Exp : 29 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : Global Information Technology Director | CIO at Cantabria Labs
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Insights For Selling To Borja

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borja is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Borja

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Borja move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Borja take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Borja

Personality Compatibility


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