Brad Baldwin

Questioner
DISC Type : c

Founder at sangha Iowa City

Iowa City, Iowa, United States

Overview

Brad Baldwin is a coach, consultant, and teacher with over 20 years of experience in organizational strategy and leadership. He founded Aperture and sangha Iowa City to share mindfulness in business and the community. He holds an MBA from The University of Iowa Tippie College of Business and is a Certified Sparketype Advisor.

Outside of work, Brad is a dedicated mindfulness practitioner, a husband, and a father to two daughters. He is a passionate advocate for cycling safety and regulation. He also identifies as an Iowa Hawkeye, reflecting his connection to the University of Iowa.

After a 25-year corporate career, including serving as President of MediRevv, he pivoted to found two organizations focused on mindfulness and community well-being.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Mindfulness in Business
He founded Aperture to make work life more easeful by building great leaders through mindfulness, a topic he frequently speaks about and teaches.
Leadership Development
With over two decades of experience mentoring leaders, it remains a core focus of his consulting work at Aperture, aiming to cultivate authentic leaders.
Community Wellness
He founded sangha Iowa City as a community space offering programming for physical, mental, and spiritual health to combat social isolation.

Media Appearances

Brad has no verified media appearances

Work History

11-2024
Founder at sangha Iowa City
9-2021
Founder at Aperture
1-2019 - 6-2021
President at MediRevv
2009 - 2011
Adjunct Professor at Upper Iowa University
12-2008 - 1-2019
Chief Operating Officer at MediRevv

Education

1999 - 2002
MBA from The University of Iowa Tippie College of Business
1994 - 1998
IRHR from The University of Iowa Tippie College of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Iowa City, Iowa, United States Job Level : Leadership Designation : Founder at sangha Iowa City
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brad take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brad

Personality Compatibility


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