Brad Brenner, CAFC, CFC

Commander
DISC Type : D

Director, Talent Acquisition at FranServe, Inc.

Mamaroneck, New York, United States

Overview

Brad Brenner is a third-generation entrepreneur and the founder of SageSense Franchise Advisors, with over 25 years of experience in franchise ownership and management. After a corporate career at Citigroup, he successfully owned and operated multiple franchises before becoming a certified consultant. People often describe him as professional, organized, and reliable.

Drawing on "deep Midwestern values, " Brad now resides in Mamaroneck, NY, after living in St. Louis, Atlanta, and Oklahoma City. He earned a BS from Northwest Missouri State University, where he was a member of the Tau Kappa Epsilon fraternity. His posts suggest an interest in family activities.

Unique fact: He transitioned from a Senior VP role at Citi to owning multiple CertaPro Painters territories before founding his own franchise consultancy.

Personality Overview

Impact-Driven

Candid & Clear

Decisive

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

Franchise Matchmaking
His core business at SageSense involves a personalized process to match entrepreneurs with the right franchise opportunities from a portfolio of over 800 brands.
Entrepreneurial Journeys
As a third-generation entrepreneur, he is passionate about empowering others to achieve their dreams of business ownership through franchising.
Career Transitions
[Predicted] His own dramatic shift from a senior corporate role at Citi to franchise ownership likely makes him an expert on navigating major professional changes.

Media Appearances

Brad has no verified media appearances

Work History

11-2019 - 12-2024
Director, Talent Acquisition at FranServe, Inc.
4-2014
Owner, CEO & Certified Franchise Consultant at SageSense at SageSense Franchise Advisors
1-2014 - 1-2017
Business Partner at CMIT Solutions, Inc.
2-2009 - 1-2014
Owner at CertaPro Painters
4-2000 - 2-2009
SVP, Human Resources Chief of Staff at Citi

Education

1977 - 1982
BS from Northwest Missouri State University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Mamaroneck, New York, United States Job Level : Leadership Designation : Director, Talent Acquisition at FranServe, Inc.
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brad

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brad take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brad

Personality Compatibility


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