Brad Cross

Initiator
DISC Type : Di

Chief Revenue Officer (CRO) at Upflow

New York, New York, United States

Overview

Brad has no verified overview

Personality Overview

Conviction Driven

Impact-Oriented

Confident

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

6-2024
Chief Revenue Officer (CRO) at Upflow
10-2023 - 6-2024
Global VP of Revenue at Upflow
4-2022 - 11-2023
Vice President of Global Sales, Upflow (YCW20) at Upflow
9-2021 - 5-2022
Chief Revenue Officer (CRO) at GOA Marketing
7-2020 - 9-2021
Strategic Advisor at Vistacloud Ventures Limited

Education

9-1996 - 8-1998
Physical Sciences from Gloscat College
1991 - 1996
GED from Marling Grammar School

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Upflow
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brad

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brad take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brad

Personality Compatibility


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