Brad Fair

Enthusiast
DISC Type : i

Director StealthTech Audio & Video at Lovesac

United States

Overview

Brad Fair is a Director at Lovesac with over 40 years of comprehensive experience in the consumer electronics industry, spanning engineering, sales, marketing, and P&L management. People who have worked with him often describe him as an industry icon who is professional, diligent, and hands-on.

Outside of his extensive career, Brad has a keen interest in high-performance engineering and technology, as shown by his interest in companies like Ferrari and Raytheon. He has also taken a career break in the past to focus on his health and well-being, highlighting its personal importance.

He is a versatile professional who is as comfortable sweeping floors as he is leading a company, doing whatever it takes to succeed.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Company Culture
He recently described his work environment at Lovesac as the "pinnacle of my career, " emphasizing the importance of a great culture and a winning team.
Consumer Electronics
With over four decades in the industry, he has a deep-rooted passion and expertise in all facets of consumer electronics, from product engineering to marketing.
Product Innovation
His career has focused on restructuring companies with innovative products and bold strategies, excelling in translating customer requirements into new design solutions.

Media Appearances

Brad has no verified media appearances

Work History

8-2023
Director StealthTech Audio & Video at Lovesac
5-2023 - 8-2023
Business Consulting at The Fairz Corp
1-2023 - 5-2023
Health and well-being at Career Break
8-2020 - 1-2023
Investor & VP of Product Engineering at Armor Scientific
2-2017 - 8-2020
Cheif Product Solutions Marketing at HomeFirst Mortgage Bankers

Education

3-1975 - 8-1979
High School Diploma from Milliken Mills High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Mid-senior Designation : Director StealthTech Audio & Video at Lovesac
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Brad

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Brad take some risk or not?

  • They can take some low-probability risks if needed.

You And Brad

Personality Compatibility


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