Brad Guinane

Examiner
DISC Type : cs

Vice President of Sales & Partnerships at FreightWaves

Detroit Metropolitan Area, United States

Overview

Brad has no verified overview

Personality Overview

Overcautious

Unexpressive

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

12-2020
Vice President of Sales & Partnerships at FreightWaves
4-2018 - 12-2020
Director, Enterprise Solutions at FreightWaves
11-2020
Member at Revenue Collective
1-2014 - 4-2018
Sales, Coach & Mentor (West) at Coyote Logistics
8-2012 - 5-2013
Professional Basketball (Guard/Forward)-Durham Wildcats at BBL - British Basketball League

Education

2012 - 2013
Master of Science (MSc) from Durham University Business School
2009 - 2012
Bachelor of Arts (B.A.) from Hillsdale College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Detroit Metropolitan Area, United States Job Level : Senior Designation : Vice President of Sales & Partnerships at FreightWaves

Interested in

Sports

Basketball

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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Brad

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Brad take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Brad

Personality Compatibility


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