Brad Gushue

Editor
DISC Type : CS

Multi-Unit Franchisee at Orangetheory Fitness Canada

Greater St. John's Metropolitan Area, Canada

Overview

Brad Gushue is an accomplished entrepreneur and public speaker who leverages his MBA from Queens University to manage his business interests, including being a multi-unit franchisee for Orangetheory Fitness. He specializes in business development and building successful teams, applying principles from his athletic career to his corporate ventures.

Outside of business, Brad is one of Canadas most decorated curlers. He is a two-time Olympic medalist, having skipped his team to a gold medal in 2006 and a bronze in 2022. He successfully balances a high-performance athletic career with his entrepreneurial pursuits and family life.

Brad is an Olympic gold medalist and a six-time Canadian national curling champion, holding the record for the most titles as a skip.

Personality Overview

Self-Disciplined

Sometimes Friendly

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Elite Curling
An Olympic gold and bronze medalist and multiple-time world and national champion, he is one of the most successful curlers in the history of the sport.
Franchise Ownership
As the owner of multiple Orangetheory Fitness locations in Newfoundland and Nova Scotia, he has direct experience in operating and scaling franchise businesses.
Corporate Partnerships
Acts as a brand ambassador for major companies like Kubota Canada and Maple Leaf Foods and engages with corporate partners through public speaking.

Media Appearances

Brad has no verified media appearances

Work History

1-2017
Multi-Unit Franchisee at Orangetheory Fitness Canada
8-2013
Brand Ambassador at Kubota Canada and Maple Leaf Foods
4-2006
Public Speaker at HMG Holdings Inc
9-2011 - 7-2018
Owner / Franchisee at Yogurt Atlantic Inc. / BKG Yogurt Inc.
1-2006 - 3-2013
Owner at Bra Gus Inc. (Public Speaking / Consulting Company)

Education

Master of Business Administration - MBA from Smith School of Business at Queen's University
1998 - 2004
Bachelor from Memorial University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater St. John's Metropolitan Area, Canada Job Level : N/A Designation : Multi-Unit Franchisee at Orangetheory Fitness Canada
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Brad

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Brad take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Brad

Personality Compatibility


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