Sri Rao

Editor
DISC Type : SC

Managing Partner at Silversmith Capital Partners

Boston, Massachusetts, United States

Overview

Sri Rao is a Managing Partner at Silversmith Capital Partners, focusing on growth equity investments in SaaS and Information Services. Educated at the University of Pennsylvania and The Wharton School, he previously held operational roles at Salesforce and investment positions at TA Associates.

He brings a unique operators perspective to investing, having previously headed operations for Salesforces Advertising Products division.

Personality Overview

Skeptic

Late Adopter

Self-Disciplined

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Growth Equity Investing
As Managing Partner at Silversmith, he specializes in identifying and scaling growth-stage technology companies, particularly in the SaaS and Information Services sectors.
SaaS Business Models
His investment portfolio and board memberships include numerous SaaS companies such as ActiveCampaign, Appfire, and Webflow, indicating a deep focus on this area.
No-Code Development
He actively engages with leaders in the no-code space, having participated in discussions on scaling companies like Webflow, Bubble, and Formstack.

Media Appearances

Silversmith Capital Partners Promotes Sri Rao to General Partner. Featured in Aithority

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Silversmith Capital Partners Announces Sri Rao, Brian Peterson ... Named to GrowthCap’s Top 40 Under 40 Growth Investors List. Featured in Silversmith Capital Partners (News)

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Sri Rao, Silversmith Capital Partners: Profile and Biography. Featured in Bloomberg

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Work History

10-2015
Managing Partner at Silversmith Capital Partners
8-2012 - 10-2015
Senior Director, Advertising Products at Salesforce
3-2012 - 8-2012
Executive Director, Strategy at Salesforce
6-2009 - 3-2012
Associate at TA Associates
7-2007 - 4-2009
Analyst at Jefferies & Company

Education

2003 - 2007
B.A.S. Engineering from University of Pennsylvania
2003 - 2007
B.S. Economics from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Boston, Massachusetts, United States Job Level : N/A Designation : Managing Partner at Silversmith Capital Partners
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Insights For Selling To Sri

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sri is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sri

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sri move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sri take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sri

Personality Compatibility


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