Brad Horn

Pioneer
DISC Type : DIS

Head of Growth Marketing - Member of the Board of Advisors at HAELO

San Diego, California, United States

Overview

Brad is an executive marketing leader with over 20 years of experience driving growth and digital transformation for iconic brands like Disney, Pepsi, and ResMed. Colleagues describe him as a principled, data-driven, and logical communicator. He holds a BS from San Diego State University and has completed executive education at The Wharton School.

Outside of his professional life, Brad is a father who enjoys surfing and spending time outdoors with his family. His career has also intersected with his interests, having previously led marketing for global action-sports brands.

Unique fact: While at BEMER Group, he achieved over 800% ROI on paid media while simultaneously cutting the total marketing budget in half.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Health & Wellness Tech
His recent career has focused on this sector, with leadership roles at health-tech companies including HAELO, BEMER Group, and ResMed's SleepScore Labs.
Brand Revitalization
He has a track record of transforming and reintroducing dormant brands, such as Bad Boy and Life's A Beach, into market leaders.
Performance Marketing
A core focus of his roles involves driving measurable outcomes through paid media, influencer programs, and affiliate marketing, delivering significant ROI.

Media Appearances

Brad has no verified media appearances

Work History

Head of Growth Marketing - Member of the Board of Advisors at HAELO
Chief Marketing Officer at United Financial Freedom
Head of Marketing - North America at BEMER Group USA
Vice President Marketing - SleepScore Labs at ResMed
EVP, Global Marketing & Licensing at Bad Boy Brands International

Education

BS from San Diego State University
Executive Education from The Wharton School

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Diego, California, United States Job Level : Mid-senior Designation : Head of Growth Marketing - Member of the Board of Advisors at HAELO
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brad

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are generally fast movers and can take quick decisions
  • Can Brad take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brad

Personality Compatibility


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