Brad Horton

Researcher
DISC Type : Cs

Sr. Associate Athletic Director, Student-Athlete Development at Georgia State University

Atlanta, Georgia, United States

Overview

Brad has no verified overview

Personality Overview

Cost Conscious

Soft Communicator

Process Focused

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

9-2018
Sr. Associate Athletic Director, Student-Athlete Development at Georgia State University
1-2014 - 8-2018
Associate Athletic Director, Student-Athlete Development at Georgia State University
2-2013 - 1-2014
Assistant Athletic Director of SAAS / Director of Football Advising at Florida State University
4-2011 - 1-2013
Academic Coordinator (Football) at Florida State University
6-2009 - 3-2011
Academic Coordinator / Learning Specialist at Miami University

Education

2007 - 2008
Master of Education (M.Ed.) from Mississippi State University
2003 - 2006
Bachelor of Business Administration (B.B.A.) from Mississippi State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Sr. Associate Athletic Director, Student-Athlete Development at Georgia State University
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brad

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brad take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brad

Personality Compatibility


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