Brad Kitchin

Questioner
DISC Type : c

Group Vice President at Oracle

Orlando, Florida, United States

Overview

Brad Kitchin serves as Group Vice President at Oracle, leading global software sales for the Utilities division. With 30 years in the energy sector, his expertise is in large-scale application consulting and sales. He holds a Bachelor of Commerce from the University of Calgary.

He has unique experience managing complex, distributed consulting businesses across Europe, the Middle East, the United States, and Latin America.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Utility Innovation
He focuses on how utility customers are innovating to improve their business and customer operations, highlighting the latest industry trends at global events.
AI-driven CX
Advocates for using AI-powered platforms to deliver exceptional customer experiences, integrating data for billing, metering, and service.
Energy Transition
He is focused on the path to decarbonization and the central role utilities play in creating a sustainable energy future.

Media Appearances

Brad has no verified media appearances

Work History

6-2019
Group Vice President at Oracle
6-2017 - 6-2019
Vice President Professional Services Global Sales at Oracle
2-2012 - 6-2019
VP Professional Services at Oracle
1-2007 - 2-2012
Vice President Consulting EMEA Tax & Utilities Global Business Unit at Oracle
1998 - 2007
VP Consulting at SPL Worldgroup

Education

Brad has no verified education history

More Information

Social Presence :

Prographics :

Exp : 44 Location : Orlando, Florida, United States Job Level : Senior Designation : Group Vice President at Oracle
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Brad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Brad take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Brad

Personality Compatibility


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