Brad Kumin

Commander
DISC Type : D

VP Sales and Marketing at BTK Food Solutions

Spring, Texas, United States

Overview

Brad Kumin is a senior executive with a track record in the CPG, foodservice, and consumer products industries, holding roles like GM and VP of Sales and Marketing. He is an alumnus of Kansas State University and holds an MBA from Rockhurst University, specializing in driving growth through strategic sales and marketing leadership.

Outside of his corporate roles, Brad is dedicated to community service, having personally led a team to provide over a thousand meals to displaced families during the Hurricane Harvey disaster relief efforts. His public posts reflect a strong belief in empathy, kindness, and social justice, including support for marriage equality.

He led the development of a foodservice profit calculator iPhone app that was downloaded over 100, 000 times and featured on the History Channel.

Personality Overview

Impact-Driven

Strong-Willed

Very Quick

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Go-to-Market Strategy
His current consulting firm, BTK Food Solutions, focuses on providing go-to-market solutions for companies in the food, beverage, and consumer products space.
Food Industry Innovation
He has a history of driving growth through innovation, including product development, streamlining product offerings, and creating new digital tools for customers.
Disaster Relief Efforts
Actively led a corporate team on the ground to organize and serve meals to victims and volunteers in Houston following Hurricane Harvey.

Media Appearances

Brad has no verified media appearances

Work History

11-2018
VP Sales and Marketing at BTK Food Solutions
6-2021 - 3-2025
GM/Vice President of Snacking (Protein Snacks, Portables, Assembled Foods) at Monogram Foods
12-2017 - 10-2018
Vice President of Marketing, Innovation and Customer Solutions. at Country Fresh, Inc.
1-2013 - 11-2017
Vice President of Marketing and National Account Sales at Ajinomoto Windsor, Inc.
1-2006 - 12-2012
Director of Marketing at Ajinomoto Windsor, Inc.

Education

Master of Business Administration - MBA from Rockhurst University
Bachelor of Science - BS from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Spring, Texas, United States Job Level : Senior Designation : VP Sales and Marketing at BTK Food Solutions
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brad

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brad take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brad

Personality Compatibility


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