Laura Andersen

Collaborator
DISC Type : si

Area Marketing Director at Chick-fil-A Corporate

Greater Chicago Area, United States

Overview

Laura Andersen is an Area Marketing Director at Chick-fil-A with 25 years of experience in multi-channel marketing, advertising, and media planning. A graduate of Saint Xavier University, she oversees marketing for over 50 restaurants. Colleagues describe her as charismatic, diligent, visionary, and caring.

She is the owner and operator of Karis Marketing Group, a consulting firm that provides marketing services to small and medium-sized businesses.

Personality Overview

Appreciative

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Franchise Marketing
She oversees and develops strategic marketing plans for over 50 Chick-fil-A franchise operators in the Midwest region.
Multi-channel Strategy
Her experience spans media buys, store signage, PR, website development, SEO, PPC initiatives, and direct mail management.
SMB Growth
Owns Karis Marketing Group, a consulting firm specifically focused on providing marketing services to small and medium-sized businesses.

Media Appearances

Laura has no verified media appearances

Work History

1-2016
Area Marketing Director at Chick-fil-A Corporate
1-2020
Owner at Karis Marketing Group
12-2010 - 12-2015
Regional Marketing Manager - Central Market at H&R Block
1-2009 - 2-2010
Marketing Manager at Deltak
12-2006 - 1-2009
Marketing Manager at American Sale

Education

BA Marketing from Saint Xavier University
Education details unavailable from Bloch Leadership Program - Graduate

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Area Marketing Director at Chick-fil-A Corporate
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Laura

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Laura take some risk or not?

  • They probably won’t put a lot at risk.

You And Laura

Personality Compatibility


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