Brad Latson

Evaluator
DISC Type : Cds

Principal at Corgan

Dallas, Texas, United States

Overview

Brad has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

4-2026
Principal at Corgan
1-2024 - 4-2026
Associate Principal at Corgan
1-2022 - 12-2023
Vice President at Corgan
1-2018 - 12-2021
Senior Associate at Corgan
6-2010 - 12-2017
Architect at Corgan

Education

2008 - 2010
Master of Architecture (M.Arch.) from Texas Tech University Huckabee College of Architecture
2004 - 2008
Bachelor of Science from Texas Tech University Huckabee College of Architecture

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Principal at Corgan
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brad

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brad take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brad

Personality Compatibility


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