Brad Lyons

Supporter
DISC Type : s

Marketing Manager at Red Monkey Foods, Inc.

Springfield, Missouri, United States

Overview

Brad is a strategic marketing professional with 15 years of experience in directing data-driven sales and creative initiatives. As Marketing Manager at Red Monkey Foods, Inc. , he focuses on brand growth and product innovation. A Drury University graduate, he is described by others as professional, dedicated, and having excellent visual communication skills.

Outside of his marketing career, Brad has a strong background in the visual arts, including photography and design, and has previously taught these subjects to students. An alumnus of the Drury University Mens Cross Country team, he also shows an interest in supporting local charities.

His career path is unique, having successfully transitioned from a hands-on creative and design lead into a data-driven marketing strategist.

Personality Overview

Social Proof Driven

Calm

Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people.  They usually go by the book, following all rules and procedures. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

Brand Development
His career is centered on building brands, managing private label innovation for top retailers, and championing a consistent brand vision across all platforms.
Data-Driven Marketing
He leverages market research and data-driven insights to execute impactful promotional strategies and enhance demand generation.
Creative Direction
With a background in Design Arts and Visual Communications, he has a history of leading creative teams, including building and directing a photography team.

Media Appearances

Brad has no verified media appearances

Work History

3-2025
Marketing Manager at Red Monkey Foods, Inc.
5-2023 - 2-2025
Associate Market Manager at American National
7-2020 - 5-2023
Director of Marketing at Classic Beauty Supply Co.
9-2012 - 7-2020
Brand Identity Manager at Salon Service Group
6-2012 - 9-2012
Design Lead at The Jim Bakker Show

Education

2006 - 2010
Bachelor of Arts from Drury University
2002 - 2006
Education details unavailable from Kickapoo High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Springfield, Missouri, United States Job Level : Middle Designation : Marketing Manager at Red Monkey Foods, Inc.
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Focus your pitch on the impact that you could help them have on their organization
  • Pause and ask them if they have any questions

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Brad

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Brad take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Brad

Personality Compatibility


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