Brad Miller

Critic
DISC Type : C

International Vice President of Sales at Samson Marketing

Greensboro--Winston-Salem--High Point Area, United States

Overview

Brad is a global sales executive with over 28 years of experience in the furniture and textiles industries, currently serving as the International Vice President of Sales at Samson Marketing. He holds an MBA from Wake Forest University and focuses on global expansion and revenue growth. Colleagues describe him as reliable, innovative, and an excellent leader.

His long-standing academic and professional ties to North Carolina suggest a strong connection to the state. He earned both a Bachelor of Business Administration and a Bachelor of Arts in Spanish from The University of North Carolina at Chapel Hill before completing his MBA at Wake Forest University.

Unique fact: Brad is a recipient of the North Carolina Governors Export Award and serves on the Virginia Export Economic Development Board.

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Global Market Expansion
His entire career is focused on international sales and leadership, aiming to strengthen brand presence worldwide for companies like Samson Marketing and Hooker Furnishings.
Tailored Product Development
He focuses on leveraging insights into different markets to guide the development of products that resonate with unique local and cultural tastes.
Furniture Industry Innovation
Described as a professional who continuously seeks the next technology and design element, he recently highlighted his company's investment in advanced manufacturing technology.

Media Appearances

Samson Marketing appoints VP, international sales. Featured in Furniture Today

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Work History

9-2025
International Vice President of Sales at Samson Marketing
7-2009 - 7-2025
Vice President of International Sales at Hooker Furnishings Corporation
1-2005 - 7-2009
Vice President of International Sales at Stanley Furniture
10-2000 - 1-2005
Europe and Latin America Sales Executive at International Textile Group

Education

Master of Business Administration (MBA) from Wake Forest University School of Business
Bachelor of Business Administration (B.B.A.) and Bachelor of Arts Spanish from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Senior Designation : International Vice President of Sales at Samson Marketing
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Brad

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brad take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brad

Personality Compatibility


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