Brad Smith

Galvanizer
DISC Type : Id

Chief Financial Officer at Cox Media Group

New York, New York, United States

Overview

Brad has no verified overview

Personality Overview

Persuader

Pragmatic

People-Oriented

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

7-2024
Chief Financial Officer at Cox Media Group
7-2020 - 6-2024
SVP of Finance, FP&A and Analytics at Cox Media Group
1-2014 - 6-2020
Co-Founder, SVP Revenue & Operations at Videa
2-2010 - 1-2014
Senior Vice President, Director of Operations - Cox Reps at Cox Media
4-2007 - 7-2010
Chief Financial Officer at Four Points Media Group

Education

1992 - 1996
Bachelor of Arts from Hobart and William Smith Colleges

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Chief Financial Officer at Cox Media Group
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Help them weigh the risks by sharing how others made similar decisions
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brad

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Brad take some risk or not?

  • If necessary, they will be ready to take risks.

You And Brad

Personality Compatibility


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