Brad Wood

Enthusiast
DISC Type : i

Chief Operating Officer at McGough

St Paul, Minnesota, United States

Overview

Brad has no verified overview

Personality Overview

Story Driven

Consensus Focused

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Brad has no verified topics they care about

Media Appearances

Brad has no verified media appearances

Work History

1-1998
Chief Operating Officer at McGough
9-1994 - 12-1997
Vice President at Zebulon Group Inc
6-1992 - 9-1994
Vice President at Tricord Systems, Inc
11-1982 - 6-1992
Director at AT&T

Education

6-1981 - 6-1982
Master of Business Administration - MBA from UMN Carlson School of Management
9-1977 - 6-1981
Bachelor of Science - BS from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : 43 Location : St Paul, Minnesota, United States Job Level : Leadership Designation : Chief Operating Officer at McGough
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Insights For Selling To Brad

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brad is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brad

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Brad move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Brad take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brad

Personality Compatibility


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